What is Web Design?
Web design is the process of planing, researching and compiling the layout for the pages of a website. This includes both the way the website will look and the purpose each page servers for a user.
When focusing on website design, picking out the right graphics, typography, images and colors is part of the process of the layout of the site. This is how you take your brand, and encapsulate it on a website. Deciding what to include, and equally as important, what not to include to connect with your audience is crucial in speaking their language.
Then, by understanding how the website should look and feel, it’s the placement of the content, how the copy is worded, and information is organized. By thinking carefully about what purpose a webpage serves, the designer can effectively compile a website that achieves a concrete goal, instead of making a website because everyone else is doing it.
What Are the Benefits?
Having a well planned website that is intuitive and easy to use directly contributes to getting your business recognized with your customers. The less a potential lead has to think about finding how you solve their problem on your website, the easier it will be for them to identify as the type of person that
When your website is responsive and fits on multiple devices like mobile, tablets and desktops, this improves your reach as a growing number of users only use mobile devices.
Avamia is a designed focused agency. We care a lot about how a user will interact with a website and how the design will impact their decision making. It’s important to us to create an experience that is both aesthetically pleasing, as well as functional and informative. We work hard to create a harmonious blend of these two aspects of web design to help our clients have a competitive edge.
The most important part of starting a website or refining one, is to think back of what’s the purpose of the website. Is it informational, are you marketing a service or product, can a customer purchase directly online, do they need to schedule a consultation, or some combination of both? All of these questions help setup the goals of what you want to achieve with your website.
Understanding what successful competitors are doing is important to look at the trends, content and style that is working. In other instances it’s important to know what not todo. Some competitors may have information overload or cluttered websites and serve as an example of what to avoid. Getting a pulse on your industry will help understand the language that your customers expect.
This important part of the process involves mapping out your website into pages and sections. What are the pages named, how does your content fit into a certain hierarchy. We want to know how your audience understands and group certain topics & ideas. If your business is a law firm as an example, do you put your highest grossing service like DUI as a top level navigation or nested under practices areas?
At this stage, our expert UX designers will translate the sitemap of your website into visual mockups. This helps bridge the gap between the information architecture and the polished mockups. We design the layout with visual components like navigation, headlines, tags, forms and gray boxes to help give structure to your site. We can quickly iterate on wireframes a lot faster than using photoshop or writing code. With wireframes, you can also do usability testing to see if the layout serves the purpose of your website.
High Fidelity Mockups
Either directly after getting a set of wireframes designed, or planning out the sitemap of your website, our team of designers will get started on designing pixel perfect mockups that will closely represent what your website will look like on the web. This is the fun part of the process where your site comes to life. Combining the functional aspects that were iterated on earlier with your brand, we can start to craft a series of web pages that will reach your goals of converting leads into customers. With the thoughtful use of your logo, fonts, graphics and images, we can help craft the right narrative on the web to reach your ideal audience.
As we design pages for your site for standard desktop browsers, we can also work on designing sections of your website for mobile. Depending on the detail you want, we can create completely new layouts for a mobile website experience or focus on the critical sections of your website, and then let the development framework fall back to mobile once the site is developed.
The final part of the web design process is writing copy that will convert your leads into customers. Things like figuring out which headlines intrigue curious web viewers, how to be problem-solution oriented, and the feature / benefit analysis, all contribute to the website experience. This part of the website service is optional, if you have copy you would like to include on each page, we can help assist with ensuring the content works with the design with our basic copywriting assistance service, or we can bring in our expert copywriters to help craft a strong message and write content from scratch.
After we present you with each page designed, we enter into the revision stage. This process is where we work with you on ensuring your vision is as you expect. We usually have a few rounds of this back and forth and then deliver the final set of mockups.