The first part of creating a winning landing page that converts is focusing on the keyword or premise of the webpage. It’s important to write the content that is relevant towards the landing page, and how it links back to the advertisement that is sending traffic
Landing Page Goals
Are you trying to sell a product and want the lead to purchase right away, or do you want them to schedule a consultation? The layout of the landing page and the dynamics of how you are advertising can change alot depending on the actions you want a lead to take. In this step, we’ll identify the major goal and action of the landing page you want to achieve.
Using several competitive ad tools, we have the ability to look at ad spend and narrow in on the competitors that are advertising on the keywords your landing page is also focused on.
The next phase is writing the copy and designing a landing page centered around your targeted keywords and goals. Depending on the actions you want the user to take, we will focus the layout on the minimal amount of steps for them to complete that action.
Our expert web developers will help build a lightning fast landing page that is responsive, loads fast on mobile browsers and has all of the right meta tags, analytics and tracking installed.
Once the landing page is connected with your ad and traffic starts coming, we’ll further optimize the landing page through data driven analytics.