OUR BLOG

June 3, 2020

What Is Google Ads Quality Score and How to Improve It

PPC

Every advertiser has the goal of reaching their target audience with relevant, high-quality ads that result in more engagement, clicks, and conversions. Well, improving your Google Ads quality score will help you to do just that. Quality Score can seem like a bit of a mystery to new search advertisers. The promise of search advertising […]

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May 22, 2020

Google Display Ad Sizes (Template Included)

PPC

If your company has ventured into any sort of online advertising, chances are you’re using Google Ads (formerly AdWords). And if you’re using Google Ads, you need to have a solid understanding of what banner sizes to use. Many advertisers who use Google’s display network will often find themselves with this problem. With many different […]

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May 18, 2020

How to Setup a Google Display Ad Campaign

PPC

Understanding the basics of online display advertising is easier than you think. But getting your display ads to work for your business will be a tough challenge. If done right, a display campaign will bring you more benefits than you might think. In this article, you’ll learn everything you need to know when creating Google […]

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May 11, 2020

Google Ads Bidding Strategies

PPC

Choosing the right Google Ads bidding type and implementing a solid strategy for adjusting bids is critical to driving your ad costs down. Doing the opposite will make you pay more than your fair share. While bidding strategies have evolved over time, there are several core bidding types available in Google AdWords. If you aren’t […]

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