OUR BLOG

June 3, 2020

What Is Google Ads Quality Score and How to Improve It

PPC

Every advertiser has the goal of reaching their target audience with relevant, high-quality ads that result in more engagement, clicks, and conversions. Well, improving your Google Ads quality score will help you to do just that. Quality Score can seem like a bit of a mystery to new search advertisers. The promise of search advertising […]

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May 22, 2020

Google Display Ad Sizes (Template Included)

PPC

If your company has ventured into any sort of online advertising, chances are you’re using Google Ads (formerly AdWords). And if you’re using Google Ads, you need to have a solid understanding of what banner sizes to use. Many advertisers who use Google’s display network will often find themselves with this problem. With many different […]

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May 18, 2020

How to Setup a Google Display Ad Campaign

PPC

Understanding the basics of online display advertising is easier than you think. But getting your display ads to work for your business will be a tough challenge. If done right, a display campaign will bring you more benefits than you might think. In this article, you’ll learn everything you need to know when creating Google […]

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May 14, 2020

Social Media Marketing Made Simple

Social Media Marketing

Social media is the fastest-growing trend in the history of the world. This sector has grown faster than the Internet itself. But why is social media marketing so important? Why should you spend time creating social media accounts for your business? And how do you actually build a social media marketing strategy that’ll work for […]

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May 11, 2020

Google Ads Bidding Strategies

PPC

Choosing the right Google Ads bidding type and implementing a solid strategy for adjusting bids is critical to driving your ad costs down. Doing the opposite will make you pay more than your fair share. While bidding strategies have evolved over time, there are several core bidding types available in Google AdWords. If you aren’t […]

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April 20, 2020

Legal SEO | SEO for Lawyers, Attorneys & Law Firms

SEO

SEO for law firms is so valuable because it puts your practice in front of someone at the exact moment they’re searching for your services. The legal industry has traditionally been slow to adapt to new technology, but you can’t afford to fall behind the times. That’s why we created the guide below to help […]

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April 20, 2020

What Is Technical SEO: A Checklist

SEO

Technical SEO is a very important step in the whole SEO process. If there are problems with your technical SEO then it is likely that your SEO efforts will not generate the expected results. It is thus crucial to make sure that you understand what is technical SEO and how to get it right. Mastering […]

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April 15, 2020

How to Make a Website Using WordPress: A Step-By-Step Guide

Web Development

Building a business website or a personal website used to be quite challenging in the past, especially if you weren’t a tech-savvy person. The good news is, with all the different options available on the internet today, starting a website has become extremely easy even for non-tech savvy users. This guide is useful for users […]

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March 30, 2020

What Is Link Building: A Beginner’s Guide

SEO

The landscape of SEO and link building is always changing, and today, the importance of building high-quality links has never been higher. Link building is an essential aspect of SEO. You can write the perfect post, but if search engines can’t follow at least one link to it, it will most likely spend its days […]

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March 30, 2020

How to Become an SEO Expert in 2020

SEO

Looking to become an SEO expert but have no clue where to begin? SEO can be daunting; especially for a small business owner or young professional just starting out. Here’s the good news: there are more than enough FREE training materials available to turn a knowledge-hungry newbie into an SEO expert. The key, of course, […]

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